Coachella Valley Music and Arts Festival

What makes an experience memorable?

Identity System
Web Design
Wayfinding & Signage

We are drawn to experiences that provide multi-sensory stimulation and exhilaration, a truth that plays into every facet of our lives. These moments of significance, whether it’s tasting something new, hearing a new song, or meeting a new friend, define one of the most successful music and arts festivals in America.

The Coachella Valley Music and Arts Festival is an annual festival held at the Empire Polo Club in Indio, California. As a growing enterprise with increasing yearly attendance and revenue, an identity that celebrates place, as well as people, is needed. This rebrand sets out to refresh and modernize a 20+ year festival by looking at people’s memories of the festival and the means by which they remember those experiences through their senses.

Brand Statement:

Enter the Oasis
Experience the Beauty

Beauty can be interpreted from the tangible to the intangible—from the natural landscape, fashion, art, and music to friendships and discovering a hidden self. 

©2023 Justin Yee