Kraken Digital Asset Exchange
Scope:
Typography/Report Design
Data Visualization
Typography/Report Design
Data Visualization
Founded at the forefront of the blockchain revolution in 2011, Kraken is the world’s third-largest Bitcoin exchange, with a daily trading volume of $333 million and client base of about six million. The exchange provides its clients with the easy movement of money between their linked bank accounts as well as the movement of cryptocurrencies to and from their digital wallets from Kraken-linked trading accounts. Kraken’s ecosystem currently encompasses multiple sub-brands, including Kraken Consumer, Kraken Pro, Kraken NFT, CF Benchmarks, and Staked.
As Kraken began to develop a unified brand experience across its various products, a cohesive
user-experience across its infographic and data-driven touchpoints was needed. I came aboard to transform how typography and data were conveyed through charts in the Kraken and Kraken Intelligence brands.
Additionally, I worked on typesetting and formatting institutional documents, annual/stakeholder reports, internal/external presentation decks, and Kraken Intelligence reports (which serve a more sophisticated crypto reader base like Kraken Pro users). (Cover graphic in collaboration with Kiel Mutschelknaus)
Collaborating with the in-house motion team, a series of animated graphics were created for social posts to showcase various Kraken Intelligence reports (Deep-Dive, On-chain, and Market Recap & Outlook).
